Cost Per Wow

A collection of thoughts and info about Customer Experience. Branding. Design. User Experience. Customer Service. Etc.

Written By David Kadavy of Kadavy, Inc.

You should follow David on Twitter here

“Take as much as you’d like”

That’s what the Southwest flight attendant said as he offered me bags of peanuts. People will naturally police themselves, only taking 1 or 2 bags (I took two), but the offer to “take as much as you like” pays dividends in customer experience.

P.S. This is written from a Southwest plane - yes, this plane has WiFi (Skype & the like thankfully blocked).

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