The Right Moment is Everything
Folks in the tech startup scene are always trying to gather a big audience. Then they get really frustrated when they try to make money off of that audience - and find it to be very difficult.
Their problem is. What do you know about someone who is throwing a sheep? Or playing a game? Or tweeting? The problem is. You don’t know shit about them.
These aren’t the prospects you want. The prospects you want:
- Have money to spend
- Have a problem to solve. A problem big enough to make them spend that money.
- Are equipped to give you money right now, and receive your product (which solves their problem). Right now.
Building up an audience that doesn’t have these traits is fine and dandy if you’ve got millions of dollars in the bank to do some Biz Dev down the road. Bully for you.
So, how do you capture these prospects who have a problem. And money. And have them both right now?
In the internet, I can’t think of any better place than search. In the physical world, well - think about it. There’s a reason you set up your first lemonade stand on a hot day.
How do you capture your prospects at The Right Moment?
