Design Doesn’t Matter
Anyone who enjoys Asian cuisine recognizes this bottle. It’s Sriracha Thai hot sauce, and it’s good stuff. The design on the bottle is naive at best: a hodgepodge of Asian characters, cartoonish Roman characters, starbursts, and - famously - a Cock emblazoned upon the front. It’s design that any design student worth their salt would likely ridicule. No doubt including the 8 years ago version of me.
But it’s perfect. You recognize this bottle. If you like spicy food, the mere sight of it probably makes your mouth - and eyes - water. The product is of such high quality as to be ubiquitous. And of such ubiquity as to elicit a Pavlovian response.
Sometimes, design doesn’t matter.
