SEO is the new “location, location, location”
Folks on the tech scene talk about product a lot. But sometimes product isn’t nearly as important as distribution. The caveat is that sometimes great product is distribution.
You’ve heard the old adage “location, location, location.” This bit of wisdom illuminates the fact that distribution is every bit as important as product. If you have a restaurant on a busy street corner with lots of foot traffic, people will eat there, no matter how much your food sucks. To stay in business, it helps if your food is good, but it’s not required.
It’s surprising how many companies don’t transfer this knowledge to the web. The title tag of their website will say “welcome to CompanyX,” rather than “widgets, keyword widgets.” They only need to type a few widget keyphrases into the Google keyword tool to figure out where all the “foot traffic” is.
Of course, traffic doesn’t always equal business, depending on your product. If you sell college textbooks, you probably won’t do well in even the most busy part of a retirement community. You might want to locate on or near a college campus. Foot traffic is better than golf cart traffic in this case.
Sometimes you have to capture your customers at the right moment in their life. You can do this with the right keywords.
So, 1) do your keyword research, and 2) use SEO best practices.
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Photo from mtarlock
